By Carol Sours Our new reality is evolving by the moment in response to the COVID-19 Pandemic. While much has changed in how we conduct business, one key fun...

A decade ago QR codes were all the rage. Nearly every marketer used the new, shiny, “techie” tool on campaigns as a quick hit to track metrics and add value ...

What defines your brand? It goes far beyond marketing a logo. Here are the top four biggest misconceptions we hear about branding.