• Carol Sours

The Forty-Two Percent…And Counting

As you may know, October is National Women’s Small Business Month. This is a time to celebrate women business owners and progress made by women entrepreneurs in recent years. In 1972, only 4.6% of all U.S. businesses were owned by women. Forty-eight years later, women now own 42% of all U.S. businesses, generating $1.9 trillion annually. As a 100% women-owned business, Treo Marketing is proud to be among this group. A sense of belonging is nice, but a need to belong in not what drives most women entrepreneurs, at least not in our experience.

Women who endeavor to start their own business are motivated by many things, but most are united with a fire and the gumption to forge their own path. Sometimes it takes courage more than confidence to take that first step. But being independent doesn't mean you have to do it alone.

Having a support network, especially the encouragement of other strong women, is a valuable resource. If you’re a woman considering starting a business, we strongly recommend connecting with others (women and men) you respect and admire to bolster your efforts. Whether you’re a woman or a man, you can also be that inspiration for someone else. Lending your ear and offering honest feedback (when asked) can have a huge impact - even if it is just a quick coffee chat.

As partners in Treo, each of us attribute a large part of our individual and combined successes to the wisdom and guidance we have received - and continue to receive - from mentors. We, in turn, believe strongly in passing along lessons learned and being a sounding board for other business women.

While pay inequities and other disparities remain in leveling the playing field for women, it is important to celebrate the milestones we’ve achieved, while forging ahead to pave the way for more progress. You can make a difference by supporting women-owned businesses, encouraging daughters and sons to see opportunities without limits, and taking a minute to give all the strong women in your life - business owners or not - the appreciation they deserve.

If you’re interested in learning more about Treo Marketing or our story as small business owners and entrepreneurs, contact Alli Kisner at

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